How we research our guides

Our guides are built on Google’s own documentation, dated sources and tests we run ourselves. This page explains how, where AI helps, and how to tell us when we get something wrong.

Who is behind the guides

The guides are written under Rabih Rizk, the President of BlogStorm, which makes PAA Box.

Our own tests

Some guides report tests we ran on live Google results. Those pages say when we ran the test and what we searched, so you can try the same thing. Google’s results change from day to day and from place to place, so treat any test as a snapshot, not a rule. Why People Also Ask drifts off topic is an example.

Sources

Guides list their sources at the bottom of the page. For how Google works, we start with Google’s own documentation. Where Google hasn’t said, we say so, and we separate what other people have measured from our own reading of it.

Facts about other tools

Prices, limits and features of other tools come from that company’s own pages, with the date we checked. Prices change, so check their site before you buy. When something is our opinion, such as which tool is the closest match, we say it’s ours.

Our own product

We make PAA Box, so we have a stake in how it compares. Pages that mention it say it’s ours. It reads the People Also Ask box and nothing else. It doesn’t give you search volume or track AI Overviews, and we say that where it matters.

How we use AI

AI tools help us research and draft. Rabih reviews the guides and is accountable for what they say. We check facts against the original source, and we don’t publish a claim just because an AI tool produced it.

Corrections

If you find a mistake or an out-of-date fact, tell us on the contact page and we’ll look at it. When we change a page, we update the date on it.